Petplan is launching the UK’s largest ever pet census, the Petplan Pet Census 2011.
Currently there are over 24 million pets in the UK, which is double the number of pensioners (based on an estimated 12 million people over 65 years of age). The Petplan Pet Census collected information from over 10,000 pet-owners asking them about a number of topics including diet, social relations and the cost of living.
The research, regarding pets and their owners, can be split into four themes which are Compassion and Relationships, Diet and Wellbeing, Purchasing and Social Behaviour. Each theme takes a detailed look into the way pets affect each part of our life.
Alison Andrew, Petplan’s Head of Marketing, said: “The Petplan Pet Census demonstrates that pets play an enormous role in their owners’ lives. In many cases they can have the same impact on an owner as a human influence. Full Post…