Using Magic to Market Your Business

Written on December 11, 2009 – 12:49 pm | by Admin

Looking for a creative way to market your business? Use magic. People love it. I incorporate an insurance sales pitch into the trick, but any business can tweak the wording and use this.

It’s a mind reading trick, and is absolutely great for trade conventions. I’ve used it successfully at a medical convention and landed some very high net worth doctors. I’ve also sponsored a hole at a golf event and used it there, which was nice because everyone stops at your hole and usually has to wait a minute to tee off, so you have a captive audience.

The trick goes like this. You have 6 small, blank pieces of paper, 3 right in front of you, and 3 in front of the prospect. You tell them you are a world famous mind reader and that you will be reading their mind. For your first mind reading act, ask them to look into your eyes and think of any boy’s name. As they think about it, you ask, “Okay, do you have it? Good. Write it down,” and you start writing on your 1st piece of paper simultaneously the words “Nothing out of pocket”.

Next, you crumple up the piece of paper you wrote on and stick it in their hand, telling them to hold on to your answer, and that now that you have guessed, they may reveal their answer. Let’s say they tell you, “Steve”, and reveal the paper that says Steve. You act indifferently to this revelation, or with a smug smile as if you know you guessed it correctly.

Next, you tell them to think of any type of car in the world and write it down. You stare in their eyes, give a nod like you’re onto them, and then you write down “Steve”. Meanwhile, they write down their car, let’s say a “Lexus LS430?. You repeat the end of step 1, crumple up your paper and give it to them, and have them reveal that it was the Lexus.

Last, you say, “My goodness, you’ve got a difficult mind to read, so for my third and final mind reading, I’m going to ask for an easy one. You’re going to give me a 50/50 shot of answering this correctly, just to make this easy for me.”

Now you tailor this to your own business, but I say…

“But first, sir, I have to come clean about an itty bitty secret I’ve been keeping from you. I’m not actually a world famous mind reader. I actually make a living helping high net worth individuals purchase life insurance with no cost out of their pocket. Now sir, if you could qualify for a $5 Million dollar life insurance policy, would you rather pay $100,000 annual premium for it or would you rather pay nothing? Just write down ‘out of pocket’ or ‘nothing out of pocket’, sir.”

They write down “nothing out of pocket” every time. At this time you write down the answer they revealed from question 2, Lexus LS430. You crumple it up and hand it to them, and ask them to reveal their answer to question 3. They say “nothing out of pocket”, of course.

You now have all three of their answers written down in front of you, and you say, “Okay, let’s go ahead and see how I did at reading your mind.” They open up the three crumpled pieces of paper, and you nail it every time.

Just make sure you have some way of getting their contact info… a sign up sheet, enter their name to win a prize, etc. I have really wowed people with this one, so in most cases I was able to just ask for their business cards directly and got permission to follow up.

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